Gonzo QA: Blast from the past #2 – Social evolution

Dateline: London, March 2009

“I’m in. Start Outlook, MSN Messenger (isn’t the new Windows Live Messenger limp?), Yahoo! And Gmail. Much Spam has arrived overnight, so I take a quick look at what’s getting through; is there anything new or clever of which we should take note? No. There never is, but you never know; inspiration comes from the strangest places. Much of the bulk-mail we sent out last night has come through as well, so I take a quick look at that while I’m on. It’s far too late to correct anything that has gone out, but it’s never too late to spot mistakes and learn. Here’s an unusually long newsletter from one of our clients that, yes! It has the body copy repeated twice. Fortunately it’s not one of ours. Ha! It’s tempting to dump on the other agency that sent it but discretion is the better part of valour. Unless you’re pitching for new business, of course.”
Source: Gonzo QA: Fear and loathing in the morning, December 2006.

Since then my sign-in ritual has got worse. I ditched MSN Messenger in favour of Windows Live Messenger some time ago. I now enjoy Version 2009 which does the same old but in must-have full colour, yowsah. To Outlook, Gmail and Yahoo! Mail, I have added occasional LinkedIn, Facebook and Twitter checks. Social networking arrived between then and now and I have fallen for it big time. Prim and proper LinkedIn was first, a low-key romance quickly maturing into a monthly assignation in an anonymous hotel satisfying both our needs. Then came flighty Facebook. A whirlwind courtship was followed by a rude awakening; did it have to be so all-consuming? My reaction to it’s first makeover was disappointment. It has just had a second but I think we have gone our separate ways now; we have grown too far apart for anything more than occasional drinks after work to catch up on mutual friends and talk about the old days. Twitter and I circled each other for some time before I felt able to make any kind of commitment. I am currently post-infatuation, resigned to the fact that without a business model, this pretty butterfly must surely die. In the meantime, I tweet 10 times a day; any more and I will go blind.


First posted: 14 March 2009 on www.participationmarketing.co.uk

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