Lunch-time sandwiches behind me, Forrester’s Diego lo Giudice’s Keynote: The State of Scaling Agile In The Age of The Customer roared into life in the ‘Grote zaal’. Sporting a sharp goatee and an even sharper suit, Diego started talking at 160 words per minute. Having warmed up on his introductory slides, he passed 250 words per minute on slide 4 and was soon speaking at speeds exceeding the limit of normal human comprehension, around 500 words per minute. Facts and figures filled the air. Nobody moved for fear of getting hit. Towards the middle of the presentation, smoke was clearly visible coming from the left hand side vent of his jacket. ‘*’-uniformed roadies immediately appeared on the stage and sprayed his torso with a thick coat of fire-retardant foam, allowing him to continue to present uninterrupted. Diego’s 27,500 word presentation finished without warning to deafening silence followed by thunderous applause. There was 5 minutes left for questions but we knew we had just witnessed a tour de force and there was nothing left to say. (more…)
A savage journey to the heart of evidence-based management for software organizations in 1,000 words or less
Dateline: 3 July 2014, Amsterdam
I approached Scrum Day Europe with a mixture of excitement and trepidation. Ken Schwaber was giving the opening and closing keynote speeches. Ken Schwaber! Ken co-developed the Scrum process and signed the Agile Manifesto. He founded the Agile Alliance, Scrum Alliance and Scrum.org and I was going to hear him speak. Would the first row of seats be reserved for acolytes dressed in white robes? Would the audience chant his name? Would there be fruit juice to drink at the end? The man who wrote ‘Scrum’s roles, artefacts, events, and rules are immutable and although implementing only parts of Scrum is possible, the result is not Scrum,’ does not sound tolerant of dissenters. (more…)
I can resist everything except temptation. Oscar Wilde (1854 – 1900)
A nice young man at Kings Cross station gives me three plastic wallets full of discount vouchers for the Guardian and Observer. I immediately start buying the Guardian every day – at 40p off, why not? I can stop any time I want to. (more…)
Don’t get me wrong, as an agency person I am all for enthusiastic participation in marketing the client’s product, and as a committed testing specialist, I am all for putting my money where my mouth is, but in the following article from The Times, journalist Catherine Philp buys a bulletproof jacket from tailor Miguel Caballero and then allows him to shoot her in the stomach. (more…)
Excellent article in today’s Guardian technology supplement by Bruce Schneier, security technologist and author. His hypothesis is that cars are well designed and software is not. This is because car manufacturers face liabilities if they make mistakes but software vendors do not. Further, both the market and the law support the status quo. He writes: (more…)
The Nuremberg Defense is a legal defense that essentially states that the defendant was “only following orders” (“Befehl ist Befehl”) and is therefore not responsible for his crimes. The defense was most famously employed during the Nuremberg Trials, after which it is named. Source: Wikipedia, Nuremberg Defense
The QA Department often hears the phrase “but it is signed-off” used by staff & clients to defend the indefensible. At this point, it is the QA Department’s job to persuade the team to do the right thing. (more…)
Why would we not want to include packaging in the marketing mix for Quality Assurance?
Packaging. It is very important how the product is presented to the customer. The packaging is often the first contact that a customer has with it. Packaging can also be considered as a subfield of promotion and/or if the primary intent of the packaging is to protect the product during shipping, as a subfield of placement.