Why would we not want to include packaging in the marketing mix for Quality Assurance?
Packaging. It is very important how the product is presented to the customer. The packaging is often the first contact that a customer has with it. Packaging can also be considered as a subfield of promotion and/or if the primary intent of the packaging is to protect the product during shipping, as a subfield of placement.
Dateline: London, June 2007
During the day stuff happens and I deal with it, but when the sun goes down and the shadows lengthen, doubt sets in. Andy Grove said only the paranoid survive. What did he mean by that? Should I read his book? What if I don’t?(1) Certainly it always worries me to have nothing to worry about. What have I overlooked? What disaster should I be preparing for rather than complacently sitting here watching a Norwegian ski down the up escalators at Angel on YouTube(2)? Getting fired, obviously. As Head of QA, it isn’t enough for my group to be more or less fully utilised testing stuff for the next quarter. I must plan for what needs to happen next! I need to lead from the front and do some real work! I need to check it’s all happening according to plan and take corrective action accordingly! I got that from Deming and he got it from Shewhart and they both seemed to know what they were talking about, so it’s good enough for me(3).